Josh Hancock | Digital CV

About Me

Name: Josh Hancock
Email: josh_hancock@ymail.com

Objective

My passion lies in blending the art and the science of marketing, by drawing on analytics and research to help develop creative solutions for business problems.

My Story

After completing a degree in marketing and psychology, I entered the world of marketing not knowing whether to approach my role with creativity or science. Having now worked in both small business and digital agency, I have learnt that the best approach often requires the ability to wear both hats.

My current role within a digital marketing agency has allowed me to develop a thorough understanding of the technology available across a variety of digital channels. As a result I am able to meet marketing objectives from high-level strategy right down to hands-on execution. I have a drive for learning. What could be called digital FOMO, I have a desire to ensure that no leaf goes unturned in the search for digital marketing opportunities for both my own knowledge and the benefit of those I work with. Client or colleague.

Send me message Request my cv

Experience

Work

2015-Present
Account Manager
The Distillery
The Distillery is a leading data driven digital marketing agency, connecting brands with today’s customers.
Achievements & Responsibilities
Account service support, including briefings, research, documentation, reporting and analytics.

Management of projects ranging from new website builds to cross-platform marketing campaigns.

Management and oversight of the production team, including briefing, timeline management, testing, budget management and client liaison.

Review and adjustment of paid search, social, and lead generation campaigns.

writing and tweaking of ongoing Facebook and Google advertising campaigns.

Adjustment and creation of a website's content and configuration across range of CMS's (inc. Wordpress, Drupal) via both front and back-end components (including basic HTML and CSS).

Preparation of internal and client facing reports using raw data from any of the tech platforms we employ, including email marketing, social analytics, search, paid media, and Google Analytics.

Preparation of tender documentation, including managing contributions from different parts of the business that maybe required to make up a coherent response.

Thorough understanding of Google's resources (Analytics, Tag Manager), to implement, track and report on website and mobile app analytics.

Conceptualisation and development of industry-specific, cross-channel content strategies.

Development of digital roadmaps as an outcome of client workshops and business goals.

Develop and conduct social media workshops with clients to educate and equip them with the tools, mindset and best practices required to effectively and successfully communicate via relevant social channels.

Management of The Distillery's monthly newsletter, including design, content sourcing, copy writing, mailing (MailChimp) and measurement/management.

Keep an up to date knowledge of the latest marketing technology in order to identify relevant opportunities for The Distillery’s clients.
2015-Present
Core Committee Member
Association For Data Driven Marketing & Advertising (ADMA)
ADMA is the principal industry body for data-driven marketing and advertising in Australia.
Achievements & Responsibilities
Acted as the event lead for multiple industry events, requiring the organisation of venues, flights and accommodation for interstate speakers, event promotion, event management, whilst ensuring all events are executed within budget.

Ensure an up to date knowledge of data-driven marketing and advertising standards to be able to effectively represent ADMA in the capacity of a core committee member.
2015-Present
Digital Consultant
This Is Radelaide
This is Radelaide is a flourishing online publication that provides its readers with a fresh perspective on Adelaide culture, lifestyle, fashion, music and art scenes.
Achievements & Responsibilities
Implement and maintain website analytics tracking tools.

Regularly report and track trends in visitor behaviour.

Identify website problem areas and provide recommendations.
2013-2015
Operations & Marketing Manager
Somers Entertainment
Somers Enertainment is a leading DJ and party hire company, specialising in the wedding industry.
Achievements & Responsibilities
Oversee DJ and road crew activities, including resourcing of appropriate equipment.

Ensure good public relations and promotion of Somers Entertainment and its staff to venues, customers and industry partners.

Complete weekly staff and DJ payroll.

Keep comprehensive MYOB entries of incoming payments and staff wages.

Seek new and untapped sources of advertising and marketing of Somers Entertainment via traditional and social media.

Keep comprehensive records of all activities, including marketing effectiveness, operational needs and stock control.

Promote the products and services of Somers Entertainment to potential and current clients via email, phone and face to face meetings.

To report/initiate any required repairs that may be necessary.

Education

2012-2015
Bachelor of Behavioural Science (Marketing/Management Major)
Flinders University, SA
Achievements
Distinction average (GPA = 6).
Award for outstanding achievement in Employee Relations unit.
Membership to the Golden Key International Honours Society.
2006-2010
High School Certificate
Westminster School
Achievements
Overall TER of 95.25.

House Colours for outstanding service.